This advertisement is telling people to order movies on the 1996 equestrian games. It is telling the audience that even when the games are over, they can still watch them and enjoy them in the comfort of their home. They can subscribe to the outtakes by sending the company “Spur” money, and can either have the subscription for one or two years. They use this visual image to catch the horse lovers attention. The image uses pathos by being very simple and showing the excitement of the equestrian games. When people see this image they can’t help but want to watch the movies. The text of the advertisement is very small and inviting. The diction of it uses memorable wording to make one miss the equestrian event, and then draws them into thinking that it would be nice to take the games home with them instead of leaving all of their memories of it for that day. The text doesn’t detract from the image, but makes the audience try to focus on it.
Article used: http://www.dagmarhorseart.com/horse_art_articles/Spur_Ad_1996.jpg
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